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Situation- A start-up ecommerce platform is strategising on the price to be charged to sellers and...

Situation- A start-up ecommerce platform is strategising on the price to be charged to sellers and buyers who use the platform. Buyers typically use only one ecommerce platform out of the many available. Sellers are present on each platform.

Question- In the short run, which side (seller or buyer side) should the firm focus its marketing efforts on? Explain

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Answer #1

Ecommerce, means to dealings managed by the internet. Each time persons and companies are purchasing or selling goods and services online they’re attractive in ecommerce. The word ecommerce also surrounds other things including online auctions, internet banking, payment gateways, and online ticketing.
The fruitful plannings in the e-commerce industry are developed primarily based on how customers shop, what they purchase and how they react to technologies employed by businesses.
So in the short run the firm should focus its marketing efforts on buyers which benefit the firm.

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