Individual demand is basically the relationship
between the price of a good or service at which an individual/
consumer/ firm will be ready to buy the desired quantity of the
product. As the price level of the goods and services decreases the
demand for that product will increase. Here the consumer would like
to increase the utility of the goods and services.
Therefore, we can conclude that, individual demand tells us the
maximum quantity of a good an individual is willing to buy at any
given price.