Willingness to pay
1. measures the maximum price a buyer is willing to pay minus the minimum price a seller is willing to accept.
2. the maximum price that a buyer is willing to pay for a good.
3.the amount a seller actually receives for a good minus the minimum amount the seller is willing to accept for the good.
4.the maximum price a buyer is willing to pay for a product minus the amount the buyer actually pays for it.
Willingness to pay -
2. the maximum price that a buyer is willing to pay for a
good. A rational consumer will try to purchase a good only
when the price is equal to or less than his/her willingness to
pay.
The maximum price a buyer is willing to pay for a product minus the amount the buyer actually pays for it is known as Consumer Surplus and the amount a seller actually receives for a good minus the minimum amount the seller is willing to accept for the goods is the porducer's surplus.
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