specify type or category of subscription economy?(write as much as possible)
The Subscription Economy is a phrase coined by Tien Tzuo, (CEO of Zuora) to describe this new era of companies and business models. Subscriptions are an increasingly common way to buy products & services online.
There are three categories to e-commerce subscription:
1, Replenishment – It saves time & money for the consumer
2. Curation- It resulted in surprise to consumer on products & variety
3. Access – It require consumers to gain exclusive access.
The most popular form of subscription economy is Replenishment Subscription. It saves a lot of time to the consumers in not turning up to the stores & receiving additional price discounts to the product. Also, male tend to go more for replenishment subscription in relation to female consumers. Examples of replenishment subscription are – Amazon, Dollor shave Club & Rituals.
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