Answer) I will answer this question in following 3 parts
1. Who are opinion makers-Opinion makers in given context are people who have the power to influence your decisions,it could be a celebrity,it could also be a common person,these people either have knowledge or good followers to be opinion makers.
2. Why finding out opinion makers matters-Opinion makers are important for the fact that they can give you an excellent word of mouth marketing,these people are known for a certain market/product and if they speak highly of your product,they can drive great opinions and group buying.
3. Example of opinion maker in real life and state the decision maker-President of US,Mr. Donald Trump on third January tweeted that author Ned ryun 's new book restoring or republic is a great book and a must read,now here President is acting as an opinion maker,a good word of mouth publicity for author which may lead to spurt in book sales,decision maker in this case is person/reader considering whether to buy book or not based on opinion maker 's comments.
Answer is complete.Thank you!
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