Question

please give an example of a bussiness endeavour in BOP market where more than one principles are at play?

Answer 1

There are many examples of business endeavour in bop market, where more than one principle are at play like venture capital, microcredit ,brand and so on

Lets try to know about brand:

As we know a traditional concept that BOP consumers are not aware about brand, some economists are against the traditional view or concept and preach that the BOP market is brand conscious. An example is like , brand effects as the new good adaptation in the bottom of pyramid market like spyker, philips, rehman etc.it is rightly said that the brand might influence positively the merits of any innovation.and This leads to adoption of innovation in the bottom of the paramid . According to the traditional view point the people were not aware about the BOP market.

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