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The readings for this module focus on different ways of measuring segment performance. In addition to...


The readings for this module focus on different ways of measuring segment performance. In addition to being a good management practice, segment performance is also often evaluated to determine the compensation or bonuses for managers. Do you think compensation for senior segment managers should be tied to segment performance? Why or why not? Which method of evaluation do you think would be best, and why?

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The Segment Performance report compares mapped and unmapped segments by impressions and conversion rates. A mapped segment is a segment you create and send to a destination for targeting. An unmapped segment is a segment that you've created but have not sent to a destination for targeting. Comparing these different segment types within and between reports helps you optimize existing campaigns and find overlooked segments that you may want to send to a destination for targeting.

In my opinion compensation for senior segment managers should be tied to segment performance is correct because the compensations in any forms motivate the employees to do to their best effort and perform to their best in the activities they have assigned in the organisation

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