Problem 8-11
Ceradyne Conference Solutions specializes in the design and
installation of meeting and conference centers for large
corporations. When bidding on jobs, the company estimates product
cost and direct labor for installers and marks up the total cost by
30 percent. On a recent job for Orvieto Industries, the company set
its price as follows:
Product costs including podiums, seating, lighting, etc. | $171,100 | |
Installer salaries | 23,700 | |
Total | 194,800 | |
Markup at 30 percent | 58,440 | |
Bid price | $253,240 |
The job turned out to be a big hassle. Orvieto requested 27 change
orders, although the dollar value of the products it requested
changed very little. The company also returned 35 items that had
extremely minor flaws (scratches that were barely visible and would
be expected in normal shipping). Orvieto also requested seven
meetings with designers taking 37 hours before its plan was
finalized. Normally, only two or three meetings are
necessary.
Alison Jackson, controller for Ceradyne, decided to conduct a
customer profitability analysis to determine the profitability of
Orvieto. She grouped support costs into three categories with the
following drivers:
Driver | Annual Value of Driver | Annual Cost | ||
Change orders | 810 change orders | $194,400 | ||
Number of returns | 1,100 product returns | 78,100 | ||
Design meeting hours | 1,380 meeting hours | 81,420 |
Calculate the indirect service costs related to the job performed
for Orvieto Industries.
Change orders | $ | |
Returns | ||
Design hours | ||
Total | $ |
Step 1: Calculate Cost Per Change Order, Per Return and Per Design Meeting Hour
The cost per change order, per return and per design meeting hour is calculated as below:
Driver | Annual Cost (A) | Annual Value of Driver (B) | (A/B) | |
Change Orders | 194,400 | 810 | 240 | per change order |
Number of Returns | 78,100 | 1,100 | 71 | per return |
Design Meeting Hours | 81,420 | 1,380 | 59 | per design meeting hour |
______
Step 2: Calculate Indirect Service Costs Related to the Job Performed for Orvieto Industries
The indirect service costs related to the job performed for Orvieto Industries are arrived as follows:
Change Orders (27*240) | $6,480 |
Returns (35*71) | $2,485 |
Design Hours (37*59) | $2,183 |
Total | $11,148 |
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