The fundamental Ethical responsibilities for accountants can be
found in all the handbooks of the major accounting bodies and are
basically the following:
- Integrity
- Objectivity
- Confidentiality
- Professional behaviour
- Competence and due care
In the following paragraphs we will look at each principle and
dwell upon certain practical issues that many accountants face
during their daily working life:
Integrity:-
- Accountants are expected to be persons of strong principles and
high moral values for whom honesty and integrity always come first.
Indeed an accountant whose integrity is put in doubt can consider
himself a write-off in our profession since it is a sine qua non
characteristic.
- In their daily routine accountants should lead by example and
practice what they preach so that their staff and colleagues may
follow in their footsteps. This level of integrity needs to be
applied consistently, fairly, and equitably irrespective of the
race, sex, nationality, religion or any affiliation of the person
concerned. Judgements should not be affected by undue pressures
from influential people nor by bribes or favours.
- The most important feature of integrity is that the accountant
can always walk with his head held high and that he does not feel
afraid or intimidated in passing judgement or expressing opinions.
Moreover he should not be scared to stand up and be counted
whenever necessary even when nobody else finds the courage to speak
up.
Objectivity
:-
- This principle can be put to test by subjective and strong
opinions expressed by people occupying high positions. On their
part, accountants need to reach their own conclusions free of any
bias, even at the cost of going against the currents of public
opinion.
- Accountants should not rush in reaching their conclusions and
they need to reflect carefully and evaluate both sides of the coin.
People can be looking at things from a totally different
perspective and still bring up seemingly valid arguments. This is
in fact seen in many politicians who sing the praises of one side
and demonise the other. Actually, counter-arguments to biased
positions need to be built up with patience and be carefully
articulated so that the accountant can put himself in a strong
position to win the argument without giving rise to unnecessary
aggravation. This would enhance his reputation of being fair,
strong, but yet objective.
- It is a well-known fact that whereas entrepreneurs tend to be
generally over optimistic in justifying their ambitions and
projects, accountants tend to be over cautious in the knowledge
that an error in being overly optimistic can cost dearly. At the
end of the day accountants need to call a spade a spade and yet
demonstrate that there is no hidden agenda against anyone or
anything. The ultimate respect for the accountant is gained through
the adoption of a balanced and fair approach.
Confidentiality
:-
- One of the most sensitive areas where an accountant has to show
the highest degree of ethical behaviour and discretion is with
insider information. This matter acquires a higher significance in
the case of public companies. The accountant has to be the main
guardian of sensitive financial information and he therefore needs
to prepare, circulate and explain the appropriate guidelines so
that whoever is exposed to such information fully understands the
relative importance and implications.
- Another sensitive issue is that relating to remuneration
packages where leakages of information can disrupt a harmonious
organisation and give rise to jealousies, piques and
resignations.
- Price negotiations with suppliers and contractors submitting
tenders for projects can induce these parties to offer various
kinds of bribes and sweeteners and the accountant needs to be very
vigilant for any sign of such illicit behaviour. Other areas where
confidentiality is crucial are trade secrets, intellectual
property, distribution lists and employee details, all of which are
also vulnerable to these kinds of situations.
Professional
behaviour
:-
- Many a time the accountant is assumed to be the dull and
nerdish type. While an accountant should always use good manners
and etiquette he should also strive to be an interesting person
with a pleasant and outgoing personality that belies this stigma.
Such a disposition would help him integrate much easier with other
members of the organisation.
- Certain situations make it hard for the accountant to retain a
professional behaviour. Living a life filled with deadlines
compounded by an ever-changing regulatory environment, the
accountant’s resilience is tested to the limits. It is however
important that in such situations he remains calm and composed
since otherwise he could transmit the wrong signals down the
line.
- Professional behaviour is also expected from an accountant in
meeting prescribed deadlines, providing advice, compiling reports,
and extending his co-operation whenever necessary. An accountant
can win the crowd by delivering whatever he promises on time while
at the same time consistently exceeding expectations. This is a
characteristic found in many accountants and it is important that
it is nurtured on an ongoing basis.
- The accountant should never try to be a prima donna. On the
contrary, he needs to remain humble yet persuasive and assertive.
These latter characteristics are not easy to develop especially
since most accountants do not receive the appropriate training.
Natural aptitudes and experience can help but accountants should be
trained to express their views and conclusions in a confident,
articulate and convincing manner, particularly when dealing with
directors who are normally much more experienced in this area.
Competence
and
due
care :-
- This is an area in which most employers and clients expect the
accountant to be always on top of the situation, knowing everything
about his profession including the myriad new technical
pronouncements, regulations and compliance obligations being dished
out on a regular basis. Since the vast majority of people are
averse to financial information, reports, and obligations including
tax, many a time they leave it up to the accountant to handle such
situations for them.
- In view of this level of trust placed in them it is important
for the accountant to always stay abreast of developments in the
accountancy world so that he can alert his clients about the
consequential challenges or opportunities that are bound to
arise.
- In a world that is continuously changing and in which an
incident in any part of the world can change the ball game in an
instant, it is very important that business entities stay abreast
of such developments and their potential impact so that they can
react to them quickly.
- The same applies to feasibility studies for new products,
projects etc., for which substantial amounts of funds are
allocated. These funds can go up in smoke unless the appropriate
studies are undertaken in a realistic manner backed up by
alternative scenarios to test their sensitivity.
As stated above, many people, including business directors do
not relish the idea of reading and even less studying financial
reports. The accountant should therefore ensure that he presents
his reports in a way that they are easy to follow and understand.
Much of this depends on the clarity of the ideas, the way they are
expressed and the attractiveness of the wrapper in which they are
presented.
Good corporate governance involves
adherence to the various legal and statutory provisions and many
organisations look upon the accountant to act as the conscience and
the champion of compliance that allows directors to sleep well at
night without worrying that that one fine day they might find
themselves in trouble with the law.