The balanced scorecard program at the first commonwealth provide board members with information they need to fulfill their governance responsibilities. The top executive members are always busy to meet the deadlines and decision making etc. The time of top executives or board members are huge money. They will not have enough time to infer from quarterly, or periodical or annual financial reports. They will require the information in a nut shell as score card. The companies is focus to get , the score card green from yellow or red signals.
They will require more information regards customers, business etc. for example Market Share information where they receive from a third company like Nielson...
So the board really need information beyond the results reported in company's monthly,quarterly and annual financial reports.
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