3. The Draper Corporation is considering dropping its Doom bug toy due to continuing losses. Data on the toy for the past year follow:
Sales of 15,000 units $ 150,000
Variable expenses 120,000
Contribution margin 30,000
Fixed expenses 40,000
Net operating loss $ (10,000 )
If the toy were discontinued, Draper could avoid $8,000 per year in fixed costs. The remainder of the fixed costs are not avoidable.
Suppose that if the Doom bug toy is dropped, the production and sale of other Draper toys would increase to generate a $16,000 increase in the contribution margin received from these other toys. If all other conditions are the same, the financial advantage (disadvantage) from discontinuing the production and sale of Doom bugs would be: Show your work.
1) | Calculation of Financial Advantage / (Disadvantage) of dropping Doom Bug Toy | ||
Loss of Contribution margin on dropping Doom Bug Toy | (30,000) | ||
Saving in Fixed cost | 8,000 | ||
Increase in contribution margin from other drapper toys | 16,000 | ||
Financial (Disadvantage) | (6,000) | ||
2) | No, Doom Bug Toy should not be dropped | ||
(Because saving of cost is less than loss of contribution) | |||
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