Question

A characteristic or example of earned media is:

		a company’s website.
		product information conveyed via personal selling.
		advertising placement in the Super Bowl (premier American football programming).
		a viral campaign.

Answer 1

Media Activity related to company or brand that is not directly generated by the
company or its agents but rather by other entities such as customers or journalists.
Earned Media puts the customer, client or Brand advocate in the driver's seat(somewhat)
when they tweet, share, like or maybe comment and/or write about brand content or share
their experiences with your organisation, good or bad.
So with the above defination and given options:
A Viral Campaign is the right answer