Question

Kraft also conducted quantitative research on its Hockeyville promotion, such as brand equity tracking and store sales analysis. Could this quantitative research alone have been enough to determine how to improve the campaign?

Answer 1

Quantitative Research is utilized to evaluate the issue by method of creating numerical information or information that can be changed into usable statistics. It is utilized to quantify attitudes, assessments, practices, and other dened factors – and sum up results from a bigger sample population. Quantitative Research utilizes quantifiable information to define realities and reveal designs in research. Kraft led quantitative research on its Hockeyville advancement, for example, brand equity tracking and store sales analysis. Consequently, they will get heaps of usable measurements by following brand equity and examining store sales, yet they could have some different approaches to build up the exploration, for example,

• online overviews
• paper survey,
• face to face interviews,
• phone interviews,
• longitudinal investigations,
• site interceptors,
• online surveys, and
• efficient perceptions.