Question

Brighter Ideas produces two types of residential light bulbs: incandescent and halogen. Brighter Ideas has four...

Brighter Ideas produces two types of residential light bulbs: incandescent and halogen. Brighter Ideas has four manufacturing sites for its light bulbs and two principal markets, but they do not know how to ship their product to best satisfy demand over the coming week. Brighter Ideas four manufacturing centers are Phoenix, Portland, Madison, and Rochester with a weekly production potential of 2,000, 13,000, 6,000, and 15,000 respectively for the incandescent bulbs and 19,000, 9,000, 9,000, and 8,000 respectively for the halogen bulbs. The two markets are Atlanta and Baltimore and have a weekly demand of 17,000 and 19,000 respectively for incandescent bulbs and 34,000 and 11,000 respectively for halogen bulbs. Due to contract requirements, Brighter Ideas must satisfy this demand.

Brighter Ideas has contracted a shipping company to ship the bulbs and has contracted the following shipping costs (given in $/bulb):

Incandescent Bulbs

Demand

Atlanta

Baltimore

Manufacture Site

Phoenix

2.81

0.66

Portland

3.29

1.85

Madison

3.9

4.15

Rochester

2.18

1.89

Halogen Bulbs

Demand

Atlanta

Baltimore

Manufacture Site

Phoenix

2.26

2.5

Portland

1.37

3.87

Madison

1.66

1.74

Rochester

2.4

3.68

Using this information, complete the following tasks/questions:

Mathematically formulate (i.e. type out or write down) a linear optimization model to minimize Brighter Ideas’ transportation costs for the week including all decision variables, the objective function, and all constraints.

Homework Answers

Answer #1

Decision variables:

Let Aij denotes the number of Incadescent lamp and Bij denotes the number of halogen lamps manufactured at locations i , i = 1 to 4 and supplied to destiantion j, j = 1 and 2 where i = 1,2,3 and 4 denotes the locations Phoenix, Portland, Madison and Rochester respectively and j = 1 and 2 denotes the destinations Atlanta and Baltimore respectively. The total cost function C is given as

C = 2.81 A11 + 0.66 A12 + 3.29 A21 + 1.85 A22 + 3.9 A31 + 4.15 A32 + 2.18 A41 + 1.89 A42 +

    2.26 B11 + 2.5 B12 + 1.37B21 + 3.87 B22 +1.66 B31 + 1.74 B32 + 2.4 B41 + 3.68 B42

The objective is to minimize the value of C. So the objective function is

Minimize C = 2.81 A11 + 0.66 A12 + 3.29 A21 + 1.85 A22 + 3.9 A31 + 4.15 A32 + 2.18 A41 + 1.89 A42 + 2.26 B11 + 2.5 B12 + 1.37B21 + 3.87 B22 +1.66 B31 + 1.74 B32 + 2.4 B41 + 3.68 B42

Constraints: Production capacity

A11 + A12 + A13 + A14 2,000 (Phoenix Incadescent potential)

A21 + A22 + A23 + A24 13,000 (Portland Incadescent potential)

A31 + A32 + A33 + A34 6,000 (Madison Incadescent potential)

A41 + A42 + A43 + A44 15,000 (Rochester Incadescent potential)

B11 + B12 + B13 + B14 19,000 (Phoenix halogen potential)

B21 + B22 + B23 + B24 9,000 (Portland halogen potential)

B31 + B32 + B33 + B34 9,000 (Madison halogen potential)

B41 + B42 + B43 + B44 8,000 (Rochester halogen potential)

Constraints: Demand satisfaction

A11 + A21 + A31 + A41 17,000 (Atlanta weekly requirement for incadescent)

B11 + B21 + B31 + B41 34,000 (Atlanta weekly requirement for halogen)

A12 + A22 + A32 + A42 19,000 (Baltimore weekly requirement for incadescent)

B12 + B22 + B32 + B42 11,000 (Baltimore weekly requirement for halogen)

Non-negativity and integer constraints:

Aij , Bij 0 and integers for i = 1, 2, 3 and 4 and j = 1 and 2

The linear optimization model to minimize Brighter Ideas' transportation costs for the week is summarised as below.

Minimize C = 2.81 A11 + 0.66 A12 + 3.29 A21 + 1.85 A22 + 3.9 A31 + 4.15 A32 + 2.18 A41 + 1.89 A42 + 2.26 B11 + 2.5 B12 + 1.37B21 + 3.87 B22 +1.66 B31 + 1.74 B32 + 2.4 B41 + 3.68 B42

Subject to the constraints

A11 + A12 + A13 + A14 2,000

A21 + A22 + A23 + A24 13,000

A31 + A32 + A33 + A34 6,000

A41 + A42 + A43 + A44 15,000

B11 + B12 + B13 + B14 19,000

B21 + B22 + B23 + B24 9,000

B31 + B32 + B33 + B34 9,000

B41 + B42 + B43 + B44 8,000

A11 + A21 + A31 + A41 17,000

B11 + B21 + B31 + B41 34,000

A12 + A22 + A32 + A42 19,000

B12 + B22 + B32 + B42 11,000

Aij , Bij 0 and integers for i = 1, 2, 3 and 4 and j = 1 and 2

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