There are many things that influence the way an individual
votes at the ballot box. The personal attributes of the candidate,
who is the person running for a political office, are of the most
important characteristics that a person takes into account. Another
is the political party to which the candidate belongs.
Communication of the candidate matters a lot during the
elections.How well the candidate is able to connect with the public
and persuade them to vote for him/her. The power of inlfuence needs
to be their in the candidate to make people favour him/her.If the
candidate is performing well through his political work and his
agendas are being viewed positively by public,they might get the
vote.
The state of the economy, or how healthy the country's finances
are, affects elections because if the economy is in poor shape, the
voters blame it on the politicians. If the economy is good at the
time of an election, then votes will reward those currently seated,
and the outcome of an election will usually be the incumbent, or
the person who currently is holding a political office and is up
for re-election.
Social media skills are also an important factor during
elections and campaigns,the power of social media is huge and can
be used for one's advantage in order to maximize one's
supporters.
Targeting the younger population and women while campaigning
and discussing upon their issues and ways in which the party and
government would go about is another important factor.Women issues
today require a lot of attention and work,and positive display of
strategies during campaigning can lead to more women voters
supporting during elections.Even talking about better education and
job opportunities for younger generation will help in banking votes
during elections.