Question

This is from my consumer behavior class.

(i) What is competitive memory interference? (ii) Discuss four strategies for reducing it.

Answer 1

Competitive memory interference means consumers should be more likely to recall ad information, and their memory should be less affected by exposure to competitors' ads.

4 strategies for reducing competitive memory interference in consumer behaviour are:

make add inovative

let the message stand out loud and clear

if possible add a message of social touch i.e the way it's affecting lifes of common people

Use a popular face to promote the add - as people follow a public fiigure.