Question

the marketing director for Tempur-Pedic mattresses is assigned the task of emphasising the mattress's superior sleep quality in the company's next integrated marketing communications program. Discuss the problems the director might encounter in each step of the communication process since the campaign will emphasise something consumers cannot see or observe. Explain how noise or clutter interfered with the communication process

Answer 1

Tempur-Pedic mattresses is an American company which has developed special multi-layer mattress with visco-elastic properties. This mattress supports the posture and orientation of the body of athletes and avoids the unneccessary pressure on the back of the person. It prevents the person from experiancing body and back sprains. The company has even commercialized its products by selecting Serena Williams, tennis star for their advertisement promotions. The company has organized a marketing campaign which selectively depends upon four factors like quality of product, price of the product, place and promotion. The Director of the company aims to prevent the noise and clutter that can interfere with the communication and the marketing process of the product. This includes the prevention of conducting the statistical surveys and marketing advertisements in the areas and regions where there is less chance that this product can be successfully launched. The company should understand the target audience and the people in the society with the regions which should be covered for advertising and campaigning of this product. If these rules are not followed then there will be noise or clutter which is demarcated by significant loss suffered during the marketing process. These negative perspectives should be avoided before starting the business dealings and perspectives. The athletics audience shoule be selected which have the perfect build and body to relax on such a matrix without stress and strain in the different parts of the body.