14-Provide a detailed description of a research study by Elizabeth Loftus that demonstrates the misinformation effect, including the results and implications of the study. Also, explain how imagining a false event or experience can produce a false memory of the event.??
Elizabeth Loftus is a cognitive psychologist who specialises in memory. She in her famous misinformation effect tried to prove that people being out false memory when presented with cues that were not real. This experiment was called 'lost in the mall'. She gave four events that happened in the participants' lives and among them three were real and one was created which was not a real event. The event was that the participant being lost in a shopping mall while on a day out. Most of the participants thought it was real one and started fabricating stories.
This proved that given a clue or cue of an event and making someone believe that it happened in their lives encouraged them to create false memories. It was this proved that existing knowledge and other memories can create new events that are not real.
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