A university is trying to determine what price to charge for tickets to football games. At a price of
$20 per ticket, attendance averages
40,000 people per game. Every decrease of
$4adds 10,000people to the average number. Every person at the game spends an average of
$6.00 on concessions. What price per ticket should be charged in order to maximize revenue? How many people will attend at that price?
What is price per ticket?
What is the avergage attendence ?
Revenue = #people * cost of ticket + #people * $6
Every decrease of $4 adds 10,000 people or
Every decrease of $1 adds 2,500 people
Cost of ticket = $20 - x
#people = 40,000 + 2,500 x
Revenue = (40,000 + 2,500 x) (20 - x) + 6 (40,000 + 2500 x)
............. = 800,000 + 10,000 x - 2,500 x² + 240,000 + 15,000 x
............. = -2,500 x² + 25,000x + 800,000
Need to maximize revenue, or the function
f(x) = -2,500 x² + 25,000x + 800,000
We know that f(x) is maximized at x when f'(x) = 0 and f''(x) < 0
f'(x) = -5,000 x + 25,000 = 0
. . . . -5,000 x = -25,000
. . . . x = 5
f''(x) = -5,000
f''(5) = -5,000 < 0
Revenue is maximized when x = 5
Cost of ticket = $20 - x = $20 - 5 = $15
#people = 40,000 + 2,500 x = 40,000 + 2,500*5 = 40,000 + 12,500 = 52,500
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