The theater department wants to determine what price to charge for tickets to its next run of “Hamilton”. At a price of $18 per ticket, attendance averages 40,000 people per run. Every decrease of $3 to the ticket price adds 10,000 people to the average attendance. Every person spends an average of $4.50 on concessions. What price per ticket should be charged to maximize revenue? How many people will attend at that price?
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