Question

1)Does your selected business have differentiated products or services? If so, what is the basis for...

1)Does your selected business have differentiated products or services? If so, what is the basis for this differentiation from the competition?

2)Does your firm have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position?

FIRM ALLERGAN

Business   Operations-Management   
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Homework Answers

Answer #1

1. Does your selected business have differentiated products or services? If so, what is the basis for this differentiation from the competition?

Yes, they have unique product, it is differentiated through processing of meats and quicker delivery services . This is realized due to its

  • Processing plants
  • Volume of supply capability
  • Great supply chain network

It produces several different products, like Buffalo wings, boneless Buffalo wings and is an innovator in the industry.

2. Does your firm have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position?

They do not have acost-leadership position, but are differentiated due to their range of products, service and volume of operations.

And it has its own chicke and meat producers, to facilitate the volume business, without being a cost leader.

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