Question

Marketing managers obtain considerable information from customer surveys and feedback from their websites. Any item purchased on a company website is entered in a database by item and product class and this information can then be drilled down by customer zip code, state and sex. Also the number of times a customer has used a website and dollar volume of each purchase. When I use my local CVS pharmacy card the company captures all this type of information and then can tailor their mailings to each customer by purchase pattern. Have any of you ever received a coupon in the mail and thought that it was great since it contained an item you actually used? Why do you think that happened?

Answer 1

I constantly receive coupons regarding the purchase of the supplies and medicines that I require or have utilized in the past. This is a great option for purchase as the required goods can be obtained at a price that is lucrative to both the customers and the company as well as allows them to advertise their products. This is growing at a staggering pace due to the developing technology which makes use of all the information that you might have exchanged with the company while interacting with them at their store or their website. This process is known as BIG DATA and a lot of companies have utilized this in order to supplement their sales and product and to find out what the customers use, need or search for.