Review Michael Porter's Five Competitive Strategies in Chapter 5. Identify two companies that employ each of the strategies and cite the specific tactics/processes and strengths that the companies employ to implement their strategy. For example, Wal Mart uses a low-cost broad differentiation strategy to compete in its market. The have excellent supply-chain management capabilities and processes that ensure low cost products on their shelves.
The following are the two companies that employ each of the strategies and cite the specific tactics/processes and strengths that the companies employ to implement their strategy:
1. Apple
2. Samsung
Apple:
Apple Inc. is an American Multinational Technology Company develops and sells on the electronics, software, online services etc.
Samsung:
Samsung is a successful electronic manufacturing company.
1. Provide high quality product and services to the customer.
2. The low price strategy is the main advantage of the company as that increased the consumption of the customers.
3. Increased brand image with innovation of the product and service.
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