Marketing is a essential part of the business. Here is some
importance of the marketing which leads t the success of the
company.
- Marketing identify the needs of the customer. Not only identify
it also generate the needs to the customer and fulfill it
effectively so that the company can generate more profit.
- The marketing make the customer aware about the product. If
customers are ware about the product of the company then they will
choose the product over the other product. Because there are many
alternatives available in the market and the company has to sell
its product over competitors.
- The marketing helps to build brand recognition. Brand
recognition means the people can identify the brand over
competitors. It helps when customers are buying the product over
other products.
- Marketing helps the company to make the reputation of the
company. Reputation is increased when the customer has high
expectation and company is able to fulfill it. Marketing identifies
the expectation and fulfill it.
- Marketing is focused to making new customers for the company’s
product and retaining the existing customers. The customer bas
helps to generate the revenue for the company. Revenue is the
ultimate goal of the company.