The correct answer is "draft the export marketing plan".
Marketing plan is a part of business plan which consists of
actions that describes the company's advertising and marketing
strategies. It explains business activities that focus on meeting
marketing objectives in set timeframe.
The characteristics of a marketing plan are:-
- It provides marketing strategies to meet the goals and
objectives of the organization.
- Marketing plan should be based on valid facts and
assumption.
- It should focus on using existing resources.
- Proper planning and guidelines to implement those plans by the
organization.
- It should be continuous.
- It should be short, simple and understandable.
- It should be flexible and adaptable to different
situations.
- It should specify performance standards so that it can
monitored and controlled easily.