Question

google find the case Vechtel then answer those questions plz

1) Highlight the essential issues within this case--What is going on? What are the conflicting cultural values that appear in the case?

2) Determine the international strategy of both Vechtel (Rotterdam HQ) and Brasseries Vechtel (Lyons).

3) Make a critical evaluation of the negotiation process--what are the styles of negotiation and outcomes?

Answer 1

1. Vechtel is a Dutch brewery and has acquired a brewery in France. The main protagonists of the Vechtel case are Jean-Pierre Courbet (French Director of Inter HR) and Jaap Harmelen (Chief Executive at Vechtel). The conflicting cultural values that appear in the case is the regional stereotyping of Spain and France. The ethical and cultural discrepancies in these two regions lead to a variety of challenges in the organization at Vechtel.

2.

International strategy of Vechtel (Rotterdam HQ):

Be adaptable to the market, create a robust local distribution network, strengthen the brand Vechtel, take advantage of fear of unemployment amongst employees, create a robust position in Western Europe by increasing participation in stakeholding companies.

International strategy of Brasseries Vechtel (Lyons):

As a part of its corporate strategy, Brasseries Vechtel (Lyons) would be run by managers of Groupe du Nord. Schaffer Mundolsheim subsidiary would be designated as an operating company under the umbrella.

3.

The different styles of negotiation are as follows:

Competing: Emphasis is on achieving individual goals regardless of hampering the relationship

Collaborating: Emphasizes on creating value through mutually acceptable agreements.

Avoiding: This means avoiding interpersonal conflicts. It means postponing or sidestepping

Compromising: Requires concession from both parties to come to an agreement

Accomodating: Effective when the long-term relationship is significant. The focus is on bolstering the relationship between the parties.