how difficult it is for competitors to offer a similar Pharamacy-Doctor business model? Given your answer, how sustainable is FS’s competitive advantage?
As per the resource based view, FS was able to critically sustain a competitive advantage over GI our bhai consistently fulfilling and delivering VRIO elements,. FS produced are manufactured as well as it also distributed generic Pharmaceuticals where GI was specifically doing distributorship. This icon structure was not easily inimitable by GI in the respective environment. FS implemented itself in position to control the production cost buy successfully assessing external analysis as a tool such as looking at the political or legal risk in the respective environment to increase its adaptability and create a specific sustainable advantage over GI.
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