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A billboard showed simply the shape of a bottle.Typically consumers were able to tell that the...

A billboard showed simply the shape of a bottle.Typically consumers were able to tell that the ad was for Coca-Cola. Why were consumers able to identify the brand? Specifically, what packaging benefit does Coca-Cola use?

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Answer #1

Consumers were able to identify the brand because the bottle and it's appearance that Coca Cola uses is unique which makes the organization stand out in the crowd having a competitive advantage over it's competitors in the industry. Coca Cola has been using the packaging strategy to quite some extent and that is helping the organization create a unique advantage to the brand as well. I personally believe that this has made the brand and the prorudtc quite different from others in the market and helped it grow as a product.

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