Question

Define consumer misbehavior. Discuss retail borrowing as an instance of consumer misbehavior.

Answer 1

Consumer misbehavior

Behavior that dishonors generally-accepted norms of conduct in the exchange process. Such behaviors are considered disruption in the exchange environment. For exchanges to occur in an orderly manner, the expectations of the consumer, and seller must all be the same.

Retail borrowing

Retail borrowing is considered an instance of consumer misbehavior because it violates the generally-accepted norms of conduct in the exchange process, The sole intention of the buyer in retail borrowing is to use the product and return it. this process of using and then returning the product intentionally for self-gain is retail borrowings nd an example of consumer misbehavior.