Question

You have been asked to conduct a study related to consumer loyalty toward three different retail formats (i.e., department stores, specialty stores, and off-price retailers). After gathering background information, you decide to focus your study on three research streams; retail service quality, consumer satisfaction, and consumer loyalty. You are interested in finding out whether any differences exist in terms of consumers’ perception of retail service quality between those who patronize department stores, those who patronize specialty stores and those who patronize off-price retailers. The literature suggests that there are five dimensions of retail service quality; physical aspect, reliability, personal interaction, problem solving, and policy.

1. State the null hypothesis and the alternative hypothesis

Answer 1

The null hypothesis and the alternative hypothesis

H0: There is no any difference exist in terms of consumers’ perception of retail service quality between those who patronize department stores, those who patronize specialty stores and those who patronize off-price retailers.

v/s

Ha: There is a difference exist in terms of consumers’ perception of retail service quality between those who patronize department stores, those who patronize specialty stores and those who patronize off-price retailers.