Question

If you were planning to open a combination brewery and cidery in Windham, Maine that also sold its products in bars, restaurants, convenience stores, liquor outlets/package stores (for anyone who is from Massachusetts), and grocery stores, discuss how you would use coopetition as part of your plan. Discuss the business model that you would create for this new brewery. Be sure to use all of the aspects of a business model.

Answer 1

Initial Planning to open a combination of brewery and cidery in Windham, Maine:

In a fast-growing economy, we are on the verge of a lucrative business entry. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for Breweries to penetrate the market. Our goods are very carefully placed. They are of exceptionally high quality, which is accompanied by impeccable customer service.

Our primary goal is to build and improve our license to trade, which the communities in which we work must grant. As breweries flourish and expand, the interest produced by the Breweries and their conduct in business will continue to benefit these communities.

Business model for new brewery and cidery business:

Our goals will be focused on:

I. Provide an outstanding working environment, respect and integrity for each other.

II. Apply high quality standards of excellence to all business processes.

III. To continuously formalize and monitor cross-cutting working contact so as to ensure the different teams work harmoniously in achieving company objectives.

IV. To build a culture of continuous improvement in the pending standards of customer service and Customer Control. Build customers actively happy at all times.

Business ownership:

This is important for investors to know the person or people behind the brewery company as much as possible. Using this section to identify your combination of brewery and cidery business background and skills. Be sure that each joint owner reflects on the strengths and how his experience is applied to be the brewery a success.

Market analysis:

Give consumers an overview of the brewery industry in this segment of your brewery business plan. You will have statistics and figures on the growth and popularity of industry nationally and locally. Furthermore, you may need to give your product wise demographics details about the region you are selling. Finally, you will clarify why beer sales have risen and show that this trend will continue in the future.

Strategy and implementation:

Explain how your brasserie business can expand. Provide guidance on your selling plan by offering information on the amount and fee of the salespersons you hire. The segment will also provide details as to how you wish to give wholesale customers discounts. Sales prediction – For a fixed duration of three years, you can include information about your revenue forecast. Investors need to get an idea of how they are to earn their money and this segment will clarify how your brewery is going to work.

Coopetition as part of business model:

We discuss cooperative and competitive behavior in the breweries industry why companies are interested in coopetition. Via inductive field studies and interviews with current brewery owners, we suggest collective identification and common values that play an important role over time in the continuity of cooperation. (a) a common belief that an growing tide raises all boats and (c) a mutual belief that advice and help should be offered, will lead to a continuing coopetition beyond the context of emergence of markets. Planning with existing peers in Windham, Maine like Mast Landing Brewing Company, YES Brewing and Sebago Brewing Company etc. about businesses competition and cooperation as a part of coopetition is very helpful.

Management:

This portion of your business plan will provide you with information about the workers you need to operate your brawery. All the management and non-management team members, including salaries you plan to pay, should be mentioned. You will offer the total you are planning to spend on payroll at the end of this section.

Financials:

The financial element of your brewery strategy outlines the important figures that will be checked by investors for decisions to fund your brewery. A break-even review, profit-and-loss estimate and estimated cash flow should be part of your brewery business plan financial segment.

Efficient Distribution Network:

In our business sector, the meaning of this cannot be over emphasized. We plan to create an excellent distribution network to allow us, in remote areas our competitors have not yet used, to respond rapidly to customer orders.

Loyalty and commitment:

Our employees' Loyalty and devotion are essential to the organization's success. We agree that organizational dedication to success will lead to products' sustainability and growth and, eventually, to the entire company.

In conclusion:

Most brewers have a passion for making brewery, however, this passion may not sustain a thriving business if they fail to plan for every eventuality in starting and operating a brewery.

Our mission is to carefully attend to detail in the hygiene in all our brews, and to uphold superb quality at all levels of production. To satisfy all our customers and stakeholders is the ultimate deciding factor for our sustainability.

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