Question

SUBJECT: BUSINESS ACTIVITIES

DO THE RESEARCH

Company StarBuck

2.1 - For Starbuck Company write one corporate aim and one objective within the limitations of the department (customers, time, ethical and legal requirements)

2.2 – Provide details on plans to achieve the objective highlighting the possible risks and contingency plans

2.3 – Provide details on which systems can be implemented to achieve the objectives on time and to budget

2.4 - Provide details on how the activities will be carried out by providing a work based structure, Gantt chart and network mapping

Answer 1

- The corporate aim of the star bucks company which is it's mission to inspire and nurture the human spirit - One person, one cup & one neighbourhood at a time . Which in turn will benefit the company to enter it's more significant presence in the developing countries or economies.

- The objectives of the company are the set of values & ethics that helps the company to set its goals & aim effectively hence enabling itself to establish the Goodwill among it's employees and a strong bond between the company & its customers by inculcating the cultural values among its stakeholders.

- Plans to achieve the objective by star bucks company are closed associated with the detail oriented to its SWOT factors i.e - Strength, Weakness, Opportunities & Threat . Its four Marketing mix factors which are product, price, place & promotion.

By analyzing its various aspects & sticking to the core values, ethics etc & by considering its product & service convenience , approximity of the retail stores, availability of the product portfolio to various demographic regions and reliability of products etc.

Risk is the increasing competition by the local coffee breweries & other market leaders in same segment like maccafe of the MacDonald. Also the high market saturation in developed regions & non availability of their products & stores in many developing regions probably due to their ineffective promotion & Marketing activities & also because of the price related issues.

- By utilsing various opportunities of being it a market leader in its line of products like better R &D, Investing more money on best breweries equipments, effective marketing & promotional plans, expanding its business chains to the still developing regions with the new & customized products & that too with the lucrative price range. Also, by increasing the product portfolio in respect to its line & width of the product portfolio .

By utilising various opportunities as mentioned above with fast & good customer services the objectives can be achieved & the cost optimization can be done.