Question

a) How is the Gucci priced compared to other competitors?

b) Do price tiers exist, which tiers are covered by Gucci in the category? For example, do you see the same brand offering premium and budget priced options? Do you see the same number of brands competing in each tier?

c) Brand of Gucci, What is the relationship between market share and price tier? Do industry reports suggest one price tier captures the majority of sales for the category? If so, what price tier is this? Or do you see more shelf-space in the supermarket given to a particular price range?

Answer 1

Answer A.
The pricing strategy of Gucci as compared to its competitor is that it offers the most premium pricing products. These products are highly priced because of the quality of the fabric it uses to make its product and the work done on the appraisal is extremely of good quality. The pricing strategy of Gucci includes the different charges and expenses the company incurs in making the product.
Answer B1.
Yes, price Tiers exist and are covered by Gucci in selling their products. The price tiers of Gucci include different categories of product as per the demand in the market. Most of the companies adopt this strategy in which they sell the initial stock at a high price and then usually when the stocks keep on selling they reduce the price, when the stock is left to few units of that product.
Answer B2
Yes, I do see the same brand offering premium and budget price option. This has been observed by me in most of the famous brand including Gucci.
Answer B3
Yes I have seen the same number of brands completing in each tier against each other in order to to capture a greater amount of market share. Generally most of the good plants compete with each other find the same price tier, some of the companies which compete with Gucci are Dolce and Gabbana, Armani,GUESS, Oakley etc
Answer C1
The relationship between market share and price tire is that market share is the share or portion of market which is captured by a particular brand like Gucci with respect to the total market available and price tier is a strategy adopted by companies in which the initial price of the product is set a little bit high and as the number of units are sold the price of the few units which are left is reduced.

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