Question

with regards to a publicity campaign of raising awareness of plastic drink bottle effects on the environment, answer q1.

Q1. Elements and structure of the campaign (what communication methods will be implemented and sequence in which communications methods will be delivered

Answer 1

Plastic causes an existential crisis which Mother Earth finds much difficulty to combat and defend her population from this menace. Plastic bottle is much sought after method in a business model to deliver products to end user, that is, customer. No way, this method should be replaced as it polluted almost every part of the world, yet world population seen it a convenient method to carry their product.

So any campaign, raising awareness plastic bottle effects should simultaneously address two issues or it should be a two pronged strategy. First, the ill effects of plastic bottles should be communicated to customer and alternatives to plastic bottles should be identified and marketed at a reasonable rate.

The structure of communication should begin with social media. Internet has changed the barriers and boundaries in to strengths and opportunities. The main advantage of social media communication is that, it can include both oral and written communication. As we prepare a copy, that is to be circulated among the society through social media, we should implement the strategy, P.O.W.E.R

P.O.W.E.R:

Plan: Our objective is for decreasing the consumption of plastic bottles. So the plan should be for a long period of time. Appropriate methods should be kept in mind when possible hindrances and queries rose from customers.

Organize: When objective is set and we should make all possible alternatives and ill effects should be transmitted through various channels. For this channels should be identified.

Write: Next is structuring, that is making available means to communicate the programme.

Edit and Revise: Structuring always has to be reworked until pilot studies show positive result.

When strategy is prepared under P.O.W.E.R mechanism, then various channels of communication should be adopted. As suggested earlier, it should be started with social media, why? The reach of social media is so vast and cost is also minimum.

When more people identified menace, print media should be used, why? Print media commands legitimacy. So people would become more cautious.

Then visual media should be used in an aggressive manner. Then various alternatives’ information should be marketed.

Still, it may find that, communication may be not effective.

But till now the process was educating the mass was completed. Now onwards strategy should be realigned to, communication for behavioral change. By now awareness generation has happened.

In the next step inter personal communication and opinion leader’s influence should be used along with mass media. Then, community involvement examples should be promoted and videos, pictures of these involvement be circulated among the people. Promotion of self-esteem should be incorporated. Those who become environment friendly congratulated and their work should be highlighted in coming communication copies.

By this an effective chain of communication should be constructively evolved.