Question

Using the lessons on marketing and credible sources, explain the considerations your company, which is located in United States, must address when trying to market the product, Stair drawers - add hidden storage to your home by converting the space underneath each step to storage drawers. Select two countries other than the U.S. How will your marketing approaches be similar and different for the countries selected? Will your product be more successful in one country than another?

Answer 1

Marketing and brand message, a tone of voice:

Germany: product features, neutral tone. Show what a stair drawer can do

USA: product benefits, lighthearted tone. The benefits of using that drawer

India: Product benefits, loud. Need to show that stair drawer is something and then show how it can help

Addressing the client, level of formality:

Germany: impersonal sentences, formal, aim to inform and not to start a conversation.

USA: company presents itself as a friendly “we,” speaking directly to users, a chatty atmosphere. Present a use case scenario

India: Companies should present themselves as more emotional. Present a use case scenario

Colors, images, layout:

Germany: crisp, clean, earnest, technology-focused message

USA: more playful pastel palette, experience, the message of fun

India: more playful pastel palette, experience, the message of fun.

The informed public in India is less than US which is less than Germany