Question

1. What’s the difference between deceitful advertising and direct falsehoods?

2. Define the reasonable consumer standard for consumer protection. How is it different from the ignorant consumer standard?

3. What are two arguments in favor of granting marketers wide latitude to promote their products?

4. What are two arguments in favor of forcing marketers to stay very close to the pure truth when promoting their products?

Answer 1

Deceitful advertising are such misleading advertising that deceit the consumers by using false and unproven information without any authentic source backup. Such advertisements are often purposefully placed by the advertiser to misguide the consumers instead of doing it inadvertently. Various manipulations and omissions of facts, hidden fees and other information are concealed in order make an advertisement actually deceptive in nature.

As against it, direct falsehoods rather form the subset of deceitful advertising because direct falsehood also leads to misguiding of the consumers wherein, though the target audience may remain the same but there may be substantial concealing of facts pertaining to a certain product.