Question

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

A. Blogs that provide information to the press and the public should be written only by top managers.

b. Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.

c. Blogs can replace other communication channels in a PR crisis or an emergency.

d. Blogs are usually used internally and are seldom used to provide company information to the press and the public.

Answer 1

The correct answer is option B.

Blogs are used nowadays to connect the customers with the company and create a sensation among the public so as to effectively indulge in promotional activities in a short duration of time.

Blogs can also be written by anyone. From the top managers to the junior employees, everyone is capable of writing blogs based on their own experiences.

Blogs can generate public interest quickly but in case of emergencies and crisis, it would not be the most suitable communication channel.

Blogs are written for internal as well as external purposes. They are used as an effective means to provide information to the press and public.