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Using a competitive strength assessment, analyze "Lululemon Athletica, Inc. in 2017: Can the Company Get Back...

Using a competitive strength assessment, analyze "Lululemon Athletica, Inc. in 2017: Can the Company Get Back on Track?"

Business   Operations-Management   
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Strength of the driving forces facing lululemon (fitness apparel)
Level of competition: Medium to the strong force and lululemon is becoming stronger and stronger as the time goes by, Lulumen has the competitive advantage over its rivals in terms of the quality of the product, design style, fashion, performance metrics, comfort in wearing them, varieties and models in the product line, depth and width of the product – horizontal and vertical product lines, brand position and the image name with reputed fame.

They also get stronger utilizing highlighting the difference between one line of branded products from other lines. Appropriate matching between the supply and the market demand for performance-based apparel and fitness clothing’s by lululemon.

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