Question

Visit two local retail service providers that you believe are positioned very differently (such as Target and Nordstrom, or Burger King and a fine restaurant). From your own observations, compare their strategies on the elements of the services marketing mix.

Answer 1

Pizza Hut:

Pizza Hut is a pizza parlor which combines its experience as a pizzeria and a restaurant like atmosphere. In Pizza Hut you can find different types of pizza's which are exclusively launched by Pizza Hut as their own special pizzas for their customers. Pizza Hut unlike the other pizza companies totally focuses on customer service and satisfaction. Unlike other pizza companies it targets families to come together and have a good pizza dining experience in their restaurants, The most distinct thing about pizza hut is that they offer delivery services of pizzas too, where customers can take away pizzas or call their helpine numbers to order a pizza which will be delivered to them. Pizza Hut's menu showcases different varieties of pizza which are available in different sizes and low prices to match all customer needs. Their menu also includes salads, pastas, buffalo wings, garlic breads and desserts. You can also find different kinds of non-alcohol or soft drinks on their menu. The idea is to give its customers a complete pizza dining experience with as much variety as possible. Strategically Pizza Hut outlets are located in all central and busy areas of the city especially in malls which attract a lot of shoppers. Pizza Hut's staff are very friendly and professional in their approach and they give a lot of suggestions to help you complete your order and they can be seen actively serving you with a lot of positive energy, though they always seem to be in a hurry to do so.

Ming's Palace (Chinese Restaurant):

Ming's Palace is an authentic chinese restaurant located in the heart of the city where you find the best restaurants. The customers here come specially to have an authentic and pure chinese food fine dining experience. Unlike Pizza Hut this restaurant has an oriental feel and the atmosphere is very elegant and reflects a pure asian appearance. Ming's Palace targets customers who want to eat chinese food and get a different experience from the usual western cuisines available. There main aim is to provide an outstanding dining experience to their customers who come from different backgrounds of life and not only to serve the chinese community around. All of their staff members are from asian backgrounds and can speak fluent English and Chinese. Ming's Palace does not provide the option of take away or food delivery to their customers. They concentrate on the dining experience and richness of their cultural cuisines and its taste which are best served when freshly cooked and hot. On their Menu you can order pan asian cuisines and also cantonese style food. Their rates are comparitively higher than an average pizza on Pizza Hut's menu and take considerably longer time to serve their food than Pizza Hut which is quicker. There is also a hostess available at the entrance of the restaurant to greet you and allocate you a table.