Question

Please respond to the following in a minimum of 175 words:

• Provide an example of how geographical location can affect your selection of distribution channels.

Answer 1

Distribution channels are the different channels that manufacturers use to get their goods or services to the consumers in their target market. Several factors influence the distribution channel that a manufacturer will choose and geographical location is one of them. Geographical location is one of the environmental factors that can affect the distribution channel of products in the target market. For instance, if a company manufacturing a particular product lets say loaves find that the consumers are in the same city or locality then they will consider using their salespersons. By if the consumers are scattered over a large are they will have to consider a different strategy of using wholesalers and retailers for the sale of their products. Sometimes geographical location can make people consider having specialized distributors because of the difficulty of getting the products their. For example, if some of the consumers of the loaves are on the other side of the lake they will have to employ the use of the boat to get the products to them. When producers develop a distribution channel it is important they consider the geographical location of their target consumers.