Question

Overall, what is the major disadvantage associated with the use of public relations and the international example highlighted in class?

It is normally very expensive

The amount of negative publicity always outweighs the good

Few, if any, customers pay attention to public relations messages

Most people find it to be less credible than advertising

The firm has limited control over how the public relations message will be presented by a given media type to an audience

Answer 1

The firm has limited control over how the public relations message will be presented by a given media type to an audience.

Unlike advertising, public relations is not a service purchased. It is basically the image of the company or the reputation of the company in the market and in front of the public. It can be positive as well as negative. But it's effect and the way it can affect a company's image is very hard to manipulate or control since it is not directly controlled by the company but usually a response of events happening in and around the company. Media can propose a certain thing as good or bad, which is its biggest disadvantage.