Question

After years of innovations, experiments and exhibitions, the Great Kosa Automobile Company Limited has started commercial...

After years of innovations, experiments and exhibitions, the Great Kosa Automobile Company Limited has started commercial production of vehicles in Ghana. The company, also called Kantanka Automobiles is owned by renowned Ghanaian industrialist, Apostle Kwadwo Safo, the founder of Kristo Asafo Mission. The assembling plant was installed in April 2014, following collaboration with a Chinese investor. Currently, the company operates three lines of 4X4 SUV, pick-up and saloon vehicles. However, there are concerns that the production of 4X4 SUV and pick-up vehicles may be beyond the reach of its target market; the middle class of the society. There is also a challenge of patronage and promotion of its locally manufactured vehicles.
Using the scenario above, critically discuss what contribution the 8p’s of the marketing mix could make to the marketing strategy of Kantanka Motor Vehicles

Homework Answers

Answer #1

Answer: Applying the Eight P's of the Marketing Mix in the Kantanka Motor Vehicles Service Industry:

The first Four P's of marketing point of interest the significant segments of product marketing. Scholastics and marketing specialists bring up that administrations contrast from products; they are immaterial, heterogeneous, transient, and indivisible from the specialist organization. Extra P's have advanced to help make an exhaustive structure for marketing administrations. Applying the Eight P's in an assistance business is basic to building up a marketing plan.

  • Product The primary P manages the "thing" the business is selling, the opposition, and substitute products. A private school, for instance, is selling advanced education. To showcase assistance, consider the unmistakable and elusive advantages it gives and any distracting products or administrations that can be co-advertised. Product contemplations influence each other marketing choices.
  • Price: Price decides the administration's overall revenue, yet it likewise has a heading on numerous other marketing choices. Price sets a worth standard for the administration, one that the organization's people, physical proof, and performance must meet to be effective. Administrations are transitory. On the off chance that a lodging doesn't lease Room 546 today around evening time, that income is lost for eternity. Estimating incorporates methodologies for overseeing stock and staffing.
  • Promotion: Promotion is how the organization showcases its administrations. Organizations will endeavor to coordinate the media with the message. Law offices work in worldwide acquisitions don't promote city transports, for instance. Promotion system incorporates creating marking, mottos, and logos that pass on the impalpable advantages the administration gives. A criminal barrier lawyer may pick pictures of open binds to convey her message.
  • Place Since administrations for the most part are bought and utilized simultaneously, the area where the administration is conveyed assumes a job in the promotion, price, and product. Some portion of the explanation handymen and other home-fix experts charge so much is that they should convey their administration to each client in turn away from their office or shop. A hairstylist can support clients in a steady progression, however, he should think about his shop's appearance and area in his placement choices.
  • People Quite a bit of how clients rate the administration experience depends on the individual conveying it. Demonstrable skills and politeness go far in any assistance business. Different properties become basic relying upon what administrations are being offered - prudence in a mental practice or civility in memorial service administrations, for example.
  • Procedure: Procedure is the standard working methodology in conveying the administration. Contingent on the circumstance and area, engine vehicle showrooms may expect workers to grin, gesture, bow, shake hands, or in any case welcome visitors.
  • Positioning Where the organization needs to fit in its industry will decide its marketing positioning technique. This is resolved in a huge part by which nonexclusive business procedure the firm utilizes. It might decide low costs will be its way to benefit. Or on the other hand, it might choose to seek after separation, inserting particular advantages into its administration. Cost initiative systems are apparent in the organization's promotional materials, physical condition, and price.
  • Performance Now and again called productivity, performance analyzes how well an organization's administrations contend in the marketplace. This may incorporate how predictable the administration is and how well its highlights convert into benefits as it is being conveyed. A floor covering cleaning administration may utilize best in class hardware yet experience difficulty pulling in rehash clients. Performance additionally thinks about how to gauge the organization's budgetary objectives and whether they are being accomplished.

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