Question

Increasing the advertising will increase sales by the maximum amount ____ of the advertising response function....

Increasing the advertising will increase sales by the maximum amount ____ of the advertising response function.

towards the end

in the beginning

during the beginning and end portions

in the middle portion

in all areas

Business   Operations-Management   
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Answer #1

Answer is in the middle portion

During the beginning phase of advertising response function, the advertising would mainly be creating an awareness about the product or services. It would act as an attracting medium. While, during the ending portion of the advertising response function, the product would either have reached saturation point or else be declining. As a result of this, the sale would either stabilize or decrease. During the middle portion, the sales would be growing as more and more customer begin to purchase them. This is the point in the advertising response function where in the advertising will be increasing the sales by the maximum amount.

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