Question

My newly established FMCG brand launches its brand in a foreign country, if my firm selected indirect involvement which means the company utilizes independent agents, distributors, and/or wholesalers what will be its advantages and disadvantages to the FMCG brand? (international marketing perspective)

Answer 1

Here are some advantages and disadvantages of indirect moments of agents distributors and wholesalers to the FMCG brand.

ADVANTAGES OF INDIRECT INVOLVEMENT OF AGENTS AND OTHERS:-

It becomes straightforward for customers to reach the product is so easy because, with the help of indirect involvement of agents and distributors and wholesalers, the products get proper reach when the geographical area is widely spread.

The shipping and the storage charges/carriage charges get distributed among the various independent agents comedy distributors and wholesalers.

It also helps in avoiding the complexity to prevent the chaos.

DISADVANTAGES OF OF INDIRECT INVOLVEMENT OF AGENTS AND OTHERS:-

With the inclusion of agents distributors and wholesalers, the product becomes more costly as each agent and wholesaler's independent cost gets added to the amount, and the product becomes expensive.

With the indirect involvement of agents and others, the loyalty factor becomes more complex as it becomes tough to set the accountability, and the agents sometimes become disloyal.