Question

Which of the following is FALSE regarding the fourth P of the international marketing​ mix, known as​ place, when applied to an international​ firm?

A.The transportation mode chosen does not involve a​ trade-off between time and money.

B. The transportation mode selected affects the​ firm's inventory costs and customer service​ levels, as well as the​ product's useful shelf​ life, exposure to​ damage, and packaging requirements.

C. It is the process of getting products and services from the firm into the hands of customers.

D. It is more commonly referred to as​ "distribution."

E. It is selecting the means by which to merchandise its goods in the markets it wants to serve.

markets it wants to serve

You have to ship​ 300,000 washing machines from France to Greece. The price of shipping is a major concern in terms of keeping the pricing low to the​ buyer, but the buyer is willing to wait longer for delivery in exchange for the lower price. How would you​ ship?

A Train

B Airplane

C Bus

D. Ship

E Truck

Which of the following is FALSE regarding public​ relations?

A.It can take a company a long time to overcome botched public relations efforts.

B.Public relations consists of efforts aimed at enhancing a​ firm's reputation and image with the general public.

C.The impact of good public relations is hard to quantify.

D.Public relations touts the specific advantages of an individual product or service.

E.Public relations can help the firm when it has to negotiate with a host country government for a zoning permit or an operating​ license, or when it encounters a crisis or unfavorable publicity.

Which of the following is FALSE about sales​ promotions?

A.

They focus on wholesalers and retailers.

B.They may be narrowly targeted to consumers​ and/or offered for only a short time before being dropped or replaced with more permanent efforts.

C. They include the use of coupons.

D. They are inflexible.

E.They may consist of trade fair attendance.

Answer 1

1.A. There is a strong correlation between time, money and the transportation mode selected. There will definitely be some trade-off between time and money depending upon the transportation selected.

2.E. Truck would be the most cheap and convenient option, since it is cheap and may take extra time to deliver.

3.D. Public relations is not only about selling a particular product or service by mentioning its advantages , there are other benefits too.

4.A. Sales promotion is meant for all including consumer, customer, wholesalers and retailers and is not restricted to any specific group.