Question

Using the factors for choosing retail partners outlined in the chapter, do you believe that Eva’s line of green cosmetics should attempt to get placement in Macy’s?

Answer 1

Yes, I do believe that the Eva’s line of green cosmetics should attempt to get placement in Macy’s Stores. Macy use to mainly technology oriented electronic items which is the future and people who have age group between 18 to 35 usually buy it. This is an opportunity for the store Macy to get new line of green cosmetics. As the time changes the thinking of people changes. They are going green around them as much as they can prefer. This thinking effects the buying decision of the people. Although we have the primary members who buys for their family such as Mothers or father. Mothers are a great market segment because they are the primary person who goes shopping for the whole families. The effect of education and rise in the income also made impact on the getting green concept. People use to buy the product know a day which does very minimum or contribute rarely in environmental pollution. So, I think this is an opportunity for the Macy stores.