Question

Topic: Sport marketing (very Detail)* atleast one paragraph for each please.

what type of brand extersion help market any professional sports or athletes?

How does social media influence sport marketing?

what kind of things professional team or athlete do to get more consumer or fans?

what impact does fantasy sports have on sport marketing? (pros and cons)

What type of impact pricing has on sport marketing? (all profesional sports)

how important is sport marketing to the consumer and sport? (very Detail please)

Answer 1

What type of brand extersion help market any professional sports or athletes?

Brand extension occurs when one of your flagship brands ventures into a new market. Say you have a shoe company that is now making jackets, athletic wear, and fragrances. The brand name carries its own identity to your product mix.

'Marketing through sports' is a concept that's been used since the 1980s, but has increased in importance in the last two decades due to the growth and expansion that the different types of sports have enjoyed since then. “Marketing through sports” it is a marketing strategy that can be used in sports in two different ways. First, the use of marketing and promotion can be carried out through the sport or through the sports club. In the first case, the use of marketing is under the responsibility of the different sporting associations, while in the second case, the responsibility falls on the different sports clubs. In this manner, marketing and promotion through sports and through the club involve sponsorship, corporate events and boxes, licensed merchandise, names and images also known as “endorsement”, advertising through broadcaster, advertising such as advertising as ground signage/clothing/equipment advertising, promoting games, promoting using players/club/league or developing ‘business opportunities.’ The peculiarity of sports is that “sports is the only entertainment where, no matter how many times you go back, you never know the ending.” This singular fact is used by marketing companies as an advantage: every time the audience attends an event it will see the advertisements, again and again, providing a wide range of opportunities for the different companies which operate in this field.

Examples of marketing of products through sports

Sponsorship of events
One of the oldest examples of the marketing of products through sports is Slazenger’s supplying of the official ball of Wimbledon.Another international example of marketing products through sport is Adidas’ sponsorship of FIFA, which includes the company supplying the balls used in the World Cup and having its logo on the side boards along the play-field. In what it described as a "world first" in corporate sports sponsorship, in 2016 BNY Mellon and Newton Investment Management announced they had donated their title sponsorship of the annual Oxford and Cambridge Boat Races to Cancer Research UK.

Sponsorship of teams.
Sponsorship of teams is found throughout sports. Some of the most visible examples are found in the MLS as company names and logos are featured on team jerseys. For example, Alaska Airlines is the official jersey sponsor of the Portland Timbers while Valspar is the official sponsor of the Chicago Fire. These are examples of sponsorships of companies that are not related to sports.

Turkish Airlines established a sports marketing strategy involving high-profile sports teams, players, and sports associations including Manchester United, FC Barcelona, the Euroleague basketball competition, NBA player Kobe Bryant, the Turkey national football team, and tennis player Caroline Wozniacki.

Another example of sports marketing through sponsorships of teams is the apparel contracts seen throughout sports. In 2011 Nike agreed to become the official apparel company of the NFL in exchange for around $220 million per year, a deal that has been extended through 2019.

At the college level, Ohio State and Nike maintain a contract that provides the school a value of $16.8 million per year in cash and product through the 2033-34 academic year.Michigan meanwhile receives a total value of $15.3 million per year. Under Armour and Adidas are also major apparel brands as Under Armour sponsors Notre Dame for $9 million per year while Adidas provides more than $7 million each year to both UCLA and Louisville.

These are examples of sports marketing because as it is defined, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources. In this case apparel companies Nike, Under Armour, and Adidas, which are all completely related to sports, design the uniforms of these teams and in this way, promote their trademarks every time there is an event.

Sponsorship of athletes.
Apparel companies also sponsor professional athletes such as Kevin Durant who receives $30 million per year from Nike. Stephen Curry is speculated to receive even more money than Durant from his contract with Under Armour.Meanwhile, Puma pays sprinter Usain Bolt $10 million per year.

Many athletes maintain contracts with a variety of companies; some of them are related to sports and others that are not. Roger Federer holds agreements with Nike, Wilson, Rolex, Mercedes-Benz, and Gillette, worth a sum close to $60 million each year. LeBron James’ contracts with Nike, Beats by Dre, Coca-Cola, Kia, McDonald’s, and Samsung accrue the NBA player more than $40 million per year.^[33] Peyton Manning meanwhile holds sponsorship agreements with companies including Buick, DirecTV, Gatorade, Nationwide and Papa John’s worth in sum approximately $12 million per year. Fellow NFL quarterback Drew Brees earns $11 million each year from his contracts with Wrangler, Vicks, Verizon, Nike, and Microsoft.

Another example of marketing through sports is the strategy used by Gillette to promote its personal hygiene products through representative figures of each sport on television during broadcast sports events. Gillette uses athletes such as tennis player Roger Federer, golfer Tiger Woods, and soccer player Thierry Henry. In the commercial, these celebrities appear using the products of the company. This is done in order to promote these products to the fans of these celebrities and inspire them to use these products. It is a clear example of this concept because the company using this marketing strategy is not related to sports at all, but through important sports personalities, its products are exposed to a larger target audience.

Nike and Gatorade also hold sponsorship agreements with top athletes. Included among Nike's clients are Federer, Woods, golfer Rory McIlroy and tennis player Rafael Nadal while Gatorade has deals with NBA star Dwyane Wade, Serena Williams, and Peyton and Eli Manning.

How does social media influence sports marketing?
Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience.

Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most fans will never get the chance to physically interact with their favorite player or sports team, so they use their support as a means to interact and relate to each other. Social media provides an outlet and opportunity for fans and athletes to digitally connect and interact with each other at any time.

Social media can be utilized from many different angles. Not only is it useful for player-fan communication, but for promotions, endorsements, and joint ventures, etc. There are numerous partnership opportunities with companies who are searching for a professional athlete with relatable attributes to become a brand ambassador. Athletes should embrace their celebrity status by strategically making their brand relevant through leveraging their personal highlights and benefits.

For instance, Cristiano Ronaldo is a Portuguese professional footballer (soccer player) for the Spanish club, Real Madrid. Ronaldo is one of the world’s most renowned Federation International de Football Association (“FIFA”) players. This isn’t just because of his spectacular play and accumulated accolades, but his shocking 33.1 million Twitter followers and 106 million Facebook page like. His team of strategist is the real deal. They found a niche that relates to the fans and networks, which catapulted him into a super brand. Ronaldo has created his own clothing line and has racked up endorsement deals with Nike, Herbalife, Clear, Novo Banco and more.

Social Media has innovatively revolutionized sports marketing. Every athlete, no matter how popular, should utilize and benefit from the advances in sports marketing in social media. Twitter, Facebook, LinkedIn, and Instagram are just a few of the unique platforms at their disposal. It is imperative to let the world genuinely but respectfully, get an understanding of who you are as a brand. People want to know you. Give your audience insight. Do so correctly and the possibilities are endless.

what kind of things professional team or athlete do to get more consumer or fans?

1. Create key messages or goals: As an athlete, you know the importance of planning. By creating a few key messages or goals to guide your social media efforts, you’ll remain focused and communicate with a purpose. Brainstorm a few goals or key messages and check in periodically to ensure that you’re staying on track.

2. Create a distinction between your personal and public life: To maintain your privacy and limit potential social media controversy, create a professional Twitter account and Facebook page and adopt strict privacy settings for your personal accounts. Remember, however, that nothing is truly private on social media and everything can be screencapped. If you wouldn’t want to see it posted on a billboard in Times Square, don’t post it. Many bloggers and other social media personalities take the distinction between their private and public lives one step further by creating a persona that runs their public accounts; (the singer Beyoncé, for example, has her alter ego Sasha Fierce). By creating a persona who’s like you but polished/more professional/more focused, you can add an extra filter between yourself and your keyboard, preventing social media gaffes and allowing you to stay focused.

3. Tell a story: If you’ve ever seen cave paintings or watched a child demand that her favorite book is read one more time, you know that humans are hardwired to love stories. Whether you’re communicating through video, blogging or just tweeting, your audience will feel more emotionally connected to you if you use stories. Your stories don’t have to be epic in scope. You could, for example, talk about how you got involved in the sport, tell a funny anecdote about a training mishap, or share what you’ve learned about a recent loss.

4. Show yourself in action both on and off the field of play: While it’s important to show yourself competing, many athletes who are active on social media report that their most popular social media content documents their day-to-day life: waiting at airports, training in the gym, enjoying a sunset or hanging out with teammates.

5. Let your personality shine: Many athletes and celebrities are so scared of social media controversy that they edit their accounts down to the point that they feel inauthentic. If your tone reminds people of a robot or a telemarketer, your followers will grow bored. Remember: having personality doesn’t mean putting on an act. If you’re funny, let your sense of humor come out. If you’re more cerebral, engage your followers in thoughtful conversation. After all, the most popular social media accounts feel authentic.

6. Use correct spelling and grammar. On Facebook, correct spelling and grammar go a long way, especially in improving your professional tone. On Twitter, however, it is more common to shorten words, use abbreviations and fit in hashtags, as long as you don’t get too carried away. Not everyone is familiar with the latest abbreviations, especially ones that are sport related, so keep it simple and legible or else you may lose your followers in translation.

7. Engage with the larger sports community. Social media is a dialogue, not a monologue. Take advantage of social media’s connectivity by engaging in conversations with your followers. To increase your social media reach, remember to connect with your allies by tagging them in your posts, share their content and engage in conversations with them. Your provincial sports organization, national and international governing body, teammates, and even your competition and training venues are excellent allies that can help you spread your reach.

8. Be consistent: One of the biggest mistakes that athletes make is only updating their social media accounts at big events. Unfortunately, building a social media following is a slow, incremental process. You’ll have more success posting a few times a week than you will if you post only when you have big news to share. In fact, idle social media accounts can actually hurt your efforts because you appear disinterested and stagnant

9. Don’t reveal too much: Check with your coach and support staff to understand what aspects of your training or life shouldn’t be posted online. Training plans, game plans, training results, and injuries should generally be left off social media. Remember: high-profile tournaments like the Paralympics or Olympics often have specific guidelines around social media use.

10. Focus on the process: Young athletes have a tendency to focus on results/medal counts and make bold predictions about their success on social media. At best, this behavior makes you appear boastful. At worst, your tweet will write a cheque that your performance can’t cash. Instead, focus on the aspects of your performance that are under your control. For example, instead of saying “I can’t wait to get out on the track and win a gold medal,” you could say, “I’ve been training hard and I can’t wait to perform today.”

11. Be appropriate: As a social media manager, I sometimes have to intervene when athletes cross the line on social media. (Given that 94% of employers use social media in their job searches, this is an issue that can impact you outside of your athletic life, so it’s best to learn the lesson early). Though it’s common sense to the vast majority of athletes, it bears repeating: your social media account is not the place to fight with your boyfriend, or share unflattering photos of yourself intoxicated, or to send appreciative tweets to adult entertainers. Before you post, remember that you’re a representative of your sport.

12. Remain positive: Studies show that positive social media content gets more views, shares, and likes than neutral or negative content. This doesn’t mean that you have to put a ray of sunshine on every tweet – after all, it’s not easy to be cheerful when you’re dealing with a tough loss or setback—but when in doubt, choose positivity.

What impact does fantasy sports have on sports marketing? (pros and cons)
The world of Fantasy Sports is not only attractive to fans, but also to media outlets. To media outlets and advertisers, Fantasy Sports are a source of money. Fantasy Sports provide mass media outlets with a market. The media’s focus on providing Fantasy Sports users with information leads to audience demassification. These fans require fast and accurate delivery of news and statistics to stay competitive. If media outlets can develop good relationships with users of fantasy sports, they have the opportunity to gain a devoted following. Fans frequently visit the website hosting their Fantasy Sports League to find news and statistics. Researchers at Brigham Young University found a strong correlation between fantasy sports participation and media use such as watching sports news on television, listening to sports news on the radio, reading sports articles in the newspaper.

The Internet and the world of Fantasy Sports provide fans with an opportunity to actively participate in sports. To do this, fans consume an increasing amount of media so that they can be informed and stay competitive. Fantasy Sports also provides media outlets with the opportunity to gain a devoted audience to whom they can direct content and advertisements.