How a company can get its balance right between providing consumers more attention through the adoption of Big Data and artificial intelligence and consumers’ concern about privacy?
Big data analytics through latest data management can offer more security towards data . The right balance between customer concern about privacy and use of big data can be managed through a proper data management and approach plan. The flow of data has to be analysed and interlinked at each stage and has to be ensure there is no privacy leakage at any point of time the level of AI and machine learning k .data analytics should be in such a way that it is not impacting the security featured fe data. Big data is more capable of handling more size of data and data security featured have been more strengnthene
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