Entrepreneurial Inc. is evaluating a new product launch that will cost it $26982 to launch. The company projects it will generate $693529 in annual operating cash flow at the end of each of the next 3 years, after which it will discontinue the product. The appropriate discount rate for the product is 16%.
If after the first year, the product is doing worse than expected, then the company projects annual cash flows will only be $395593 for the remaining two years of the project. What would be the value of the product line at that time (i.e. one year from now) in such a case?
Year | Investment | Return | Net Benefit/Cost | |
0 | 26982 | -26982 | -26,982 | |
1 | 0 | 693529 | 693529 | 5,97,870 |
2 | 0 | 395593 | 395593 | 2,93,990 |
3 | 0 | 0 | - | |
NPV at end of Year 2 | 8,64,878 |
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