ch 14 How do financial ratios drive the comparison between industries, times and competitors?
Financial ratios are derived on the basis of figures given in the balance sheet. A company usually evaluates its performance by comparing its ratios with the ratios of the industry and its competitors.
For Eg: The Net profit ratio of a company is 20% whereas that of its competitor is 25%.This means that the competitors are earning better profit than the company either due to their cost efficiency or reduced other expenses or better utilization of resources.
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